Pop Up Takeaways

Promoting Your Pop Up Takeaway

Thursday December 17, 2009
Promoting Your Pop Up Takeaway

This is where hungryhouse.co.uk can give your new business the most assistance. As you will know by now, hungryhouse is an online marketplace for delivery restaurants. With over 200,000 people visiting us each month specifically looking for food in their local area, we have reached a critical mass. Simply being listed on our website and providing exceptional service to your customers can be enough to get your business started on the road to success.

Once you have got the necessary admin work out of the way, make sure you have registered, and have your menu ready to send to us. We will set it up on hungryhouse for you, give you a prominent listing, and find customers for you. All you need do is make and deliver fantastic food - and look forward to those positive reviews!

Your first few customers

As mentioned in the why start a Pop Up Takeaway section, one of the biggest factors in your earning potential will be the reviews that you receive. You need to make sure you get off to the right start, so we recommend that as soon as your menu goes "live" on hungryhouse for the first time, you get in contact with a few trusted local friends and family. Let them know what you are doing, ask them nicely, and see if you can get a few 'trial customers' to give you a go.

Listen seriously to the feedback from your trial customers. Find out what worked and what didn't - this will really help you to get things right in time for the real customers. The key is that it's best to iron out any teething problems by sending some test orders to understanding friends, rather than to hungry customers.

Don't forget - your are in control of your reputation on hungryhouse. You don't want to start off with disappointed customers!

A simple way to find more customers

Once you are happy that your service is running smoothly, you may want to be a little more proactive in seeking even more customers. You may not realise, but you probably already have a well established network of your own that would make an excellent way to promote your new business.

Most people who use the internet in the UK are connected on social networking sites such as Facebook. If you are too, this could prove a valuable tool to help you give a boost to business in the early days. We recommend composing a letter to all of your local contacts, explaining that you have set up a Pop Up Takeaway, what kind of food you will be offering, what makes you special, and what days/times you will be open for business. Send the letter on to all of your contacts, and also ask them to forward it to everyone that they know in your local area. You will be amazed by how many people hear about your business from sending this simple introduction letter.

If you enjoy marketing yourself through social media, there's no need to stop at contacting your friends. There's really no end to what can be done, and there are some very comprehensive guides available online. A good place to start could be to join your local network on Facebook and connect with people there. This can be a very effective way to find people who live locally to you, but aren't yet part of your contacts list. You could even start a twitter page about your cooking exploits. It's fun, free, and a great way to promote what you are doing.

Remeber - you're in control of how much or little you want to put into promoting your Pop Up Takeaway! Once your menu is up and running, hungryhuse are always here to help if you want to email us about an idea that you have. With our experience of seeing marketing across 1600 restaurant menus nationwide, there are simply too many good ideas to put into such a short guide!

 

So, are you interested in setting up a Pop Up Takeaway on hungryhouse? Register here

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