Site statistics released from the UK’s online takeaway marketplace has shown a clear correlation between the volume of onsite takeaway orders and the success of X Factor acts, finding that since the live shows started, Saturday night orders have increased at the exact time the acts that ended up singing for survival initially performed.

The UK’s online takeaway marketplace, hungryhouse.co.uk has analysed site statistics, finding a clear correlation between ITV’s talent show The X Factor’s bottom-placed acts and the highest volume of orders placed during the show.

According to site statistics from Dragons’ Den success story hungryhouse.co.uk, since the current series of the X Factor live shows started, the highest volume of orders have been made each Saturday during the performances by the acts that ended up singing for survival on Sunday’s shows. The site founders and Dragon tamers Tony Charles and Shane Lake admitting they believe it is when customers are most bored of the show and therefore happy to take a moment to place an order for food.

The people behind hungryhouse.co.uk now believe they have found a near-foolproof way of predicting the acts that will be in the bottom two.

Statistics show that during the first live show of The X Factor, the site received an 11% increase in orders – compared to normal Saturday evening ordering habits - during Nicolo Festa’s performance, a 7% increase during Katie Waissel’s act and a 6% increase during boy band F.Y.D’s performance. All acts were subsequently in the bottom three that weekend, singing for survival on Sunday.

The second week of The X Factor saw Diva Fever, Storm Lee and girl band Belle Amie in the bottom three.  Correlating with these results, hungryhouse.co.uk experienced increased orders during these acts throughout the course of the Saturday evening show - with a 16% increase during eventual evictee Storm Lee’s performance.

John Adeleye was voted off the show in week three when up against Treyc Cohen in the ‘sing off’ on Sunday’s results show. These results again were mirrored in activity on the takeaway site with a 14% increase in orders during John Adeleye’s performance.

During week four’s live show, hungryhouse.co.uk experienced a 9% increase in orders during Katie Waissel’s performance. Although she was not voted off the programme, she was amongst the bottom two acts along with Simon Cowell’s act Belle Amie.

Much like week four, the site consistently experiences the highest amount of orders during Katie Waissel’s performances more so than any other act each week, with week five seeing the biggest increase of 21%.

Last week saw the exit of Aiden Grimshaw, however unlike previous weeks the takeaway website didn’t experience an increase in orders during his performance. Much like previous weeks the highest volume of orders were received during Katie Waissel’s performance.

In contrast, the lowest amount of orders placed during the course of The X Factor live shows has so far consistently been during Matt Cardle’s performances, shortly followed by Brazilian underdog Wagner.

Graeme Horne, marketing manager of hungryhouse.co.uk, had the following to say,

"Much like Paul the Octopus during the World Cup, perhaps hungryhouse.co.uk can predict the winner of The X Factor! The orders really do seem to be correlating to the eventual bottom-placed acts – with our only anomaly being Aiden last week; and in honesty, his departure was somewhat of a shock for all of us. When a viewer becomes bored of a performance, or simply isn’t interested in their act, they are seemingly picking up their laptop or using their computers to order their dinner."

He continued,

"These figures also emphasise the simplicity of the site. hungryhouse.co.uk allows the customer to continue their relaxed evening watching their favourite show, whilst allowing them to dip in and out of ordering their evening meal too. As far as the increase in orders is concerned, long may Katie stay in! With regards to an eventual winner, at this rate, Matt Cardle is looking strong."