Press releases

Takeaway and alcohol sales recover, as New Years' resolutions are ditched

See all: Press releases
Friday January 18, 2008 by hungryhouse
Takeaway and alcohol sales recover, as New Years' resolutions are ditched

Londoners are back on the booze and takeaway less than three weeks after making their new year's resolutions, shows research by www.hungryhouse.co.uk – the website which handles online ordering for around 250 of the capital’s takeaway delivery services.

As ever, Londoners endured the traditional resolutions for the New Year of belt tightening and cutting out the indulgences in the first 2 weeks of January. Takeaway deliveries at the start of the month were down 20% on their December levels – and alcohol sales plummeted to just 50% of those seen in the weeks before christmas.

However, it seems that by the third working week of January, all but the strongest willed have returned to their normal behaviour. Total takeaway delivery orders this week are just 2% below those seen in mid December, and the alcohol orders which dried up at the start of the month have also flowed back.

Alcohol sales have recovered so strongly in fact, that on Sunday 13th – the evening before what is commonly cited as 'the worst Monday of the year' – alcohol sales were 3 times higher than the corresponding day in December.

Graeme Horne, marketing manager of www.hungryhouse.co.uk, comments: "We weren't surprised that Londoners find it impossible to stick to those traditional resolutions. Most of us have a similar routine - working long hours and coping with the commute. We don’t have much time to chill, so a bit of relaxation in the evening is priceless.”

Other News
Pepe’s Piri Piri, Spitalfields: Review of the Week
27 Mar 2015 In my opinion, the true test of a takeaway’s quality is, ‘would you order from...
6 Sizzling Ways to Slobber over Steaks
26 Mar 2015 Like all the best things in life, the key to a good steak is simplicity. A chunky,...
Can Takeaway be Healthy? Interview with Deli Delivered in Newcastle
23 Mar 2015 As irresistible as pizza and kebabs are, not everyone likes to go for a hearty takeaway each...
Announcing hungryhouse Top Takeaways 2015
20 Mar 2015 We’re proud to introduce the hungryhouse Top Takeaways of 2015! We’ve made it easier than ever...
SmoQue Grill, Brighton: Review of the Week
20 Mar 2015 It’s no surprise that Brighton’s SmoQue Grill have had a great review this week after being...
Try our Free iPhone app for faster ordering iPhone app now available
Try our Android app for faster ordering download now

Why become a member?

  • Save your details for faster, easier ordering
  • Access exclusive, member-only discounts
  • Redeem reward stamp discounts from participating restaurants
  • Re-order previous meals from your order history in one click
  • Rate your order and share your feedback with other hungryhouse customers
  • Opt-in for email updates of special offers and new menus in your area

Own a restaurant? Contact us