toggle navigation
Press releases

Takeaway and alcohol sales recover, as New Years' resolutions are ditched

See all: Press releases
Friday January 18, 2008 by hungryhouse
Takeaway and alcohol sales recover, as New Years' resolutions are ditched

Londoners are back on the booze and takeaway less than three weeks after making their new year's resolutions, shows research by www.hungryhouse.co.uk – the website which handles online ordering for around 250 of the capital’s takeaway delivery services.

As ever, Londoners endured the traditional resolutions for the New Year of belt tightening and cutting out the indulgences in the first 2 weeks of January. Takeaway deliveries at the start of the month were down 20% on their December levels – and alcohol sales plummeted to just 50% of those seen in the weeks before christmas.

However, it seems that by the third working week of January, all but the strongest willed have returned to their normal behaviour. Total takeaway delivery orders this week are just 2% below those seen in mid December, and the alcohol orders which dried up at the start of the month have also flowed back.

Alcohol sales have recovered so strongly in fact, that on Sunday 13th – the evening before what is commonly cited as 'the worst Monday of the year' – alcohol sales were 3 times higher than the corresponding day in December.

Graeme Horne, marketing manager of www.hungryhouse.co.uk, comments: "We weren't surprised that Londoners find it impossible to stick to those traditional resolutions. Most of us have a similar routine - working long hours and coping with the commute. We don’t have much time to chill, so a bit of relaxation in the evening is priceless.”

Other News
This Is How You ACE Valentine’s Day…
10 Feb 2016 Valentine’s! The most divisive day of the year? Quite possibly. Some of us love having the...
Valentine’s Day Competition T&Cs
09 Feb 2016 1. The promoter is: hungryhouse.com Ltd (company no. 4837025) whose registered office is at 78...
Review of the Week: Firebean Mexican Kitchen, Ilford
09 Feb 2016 Churros – delivered to your door? Am I reading that properly? You mean that traditional...
New Chinese Restaurants in February
02 Feb 2016 Here’s to Chinese New Year, and with it, the opportunity to celebrate the arrival of the Year...
Review of the Week: King’s Fish Bar, Hastings
29 Jan 2016 ALL.HAIL.CHIPPY.CHIPS As discussed in a previous Review of the Week , you can get as...

Why become a member?

  • Save your details for faster, easier ordering
  • Access exclusive, member-only discounts
  • Redeem reward stamp discounts from participating restaurants
  • Re-order previous meals from your order history in one click
  • Rate your order and share your feedback with other hungryhouse customers
  • Opt-in for email updates of special offers and new menus in your area

Own a restaurant? Contact us